MINNEAPOLIS — Sept. 5, 2013 — GO Veggie!, a 30-year innovator and leader in alternative cheese products, has selected Haberman to handle its corporate and product public relations after a competitive review.
“I am very impressed with Haberman’s level of expertise with consumer engagement. Our new agency will offer GO Veggie! solid insights and proven success with many admired natural and traditional grocery brands,” said Jamie Schapiro, director of marketing, GO Veggie!. “The agency’s ability to activate big, community-engaging ideas and develop emotional connections with consumers through storytelling and content generation resonates deeply with us — this is a perfect cultural and business fit.”
“From our first meeting, we felt a strong synergy between our two companies,” said Fred Haberman, co-founder and CEO, Haberman. “Haberman is excited about the enormous opportunity to educate consumers about the healthier cheese free choices GO Veggie! offers in a compelling way.”
GO Veggie!, formerly Galaxy Nutritional Foods, was founded more than 30 years ago to provide consumers the best in cheese free choices. Whether a consumer is vegan, living with a food allergy or intolerance, or just trying to eat healthier, GO Veggie! allows everyone to say “yes” to yummy cheesy foods with Lactose Free and Dairy Free, Vegan products. Available nationwide in grocery and natural foods stores, GO Veggie! offers more than 40 products, including shreds, slices, blocks, grated topping and dairy-free cream cheese. For more, visit: www.goveggiefoods.com
Haberman is a full-service marketing agency with a clearly defined mission — to tell the stories of pioneers who are making a difference in the world. As modern storytellers, Haberman helps organizations generate revenue, inspire engagement and drive positive social change. For more, visit www.modernstorytellers.com.